Driving Innovation Forward: Henkel's Successful Innovation & Tech Day 2024 at
Toyota Motor Asia

Henkel proudly hosted another edition of Innovation & Tech Day on October 22, 2024. The latest edition was organized in partnership with Toyota Motor Asia, a leading Japanese Original Equipment Manufacturer (OEM) in automotive manufacturing in Thailand. The full-day exhibition and knowledge-sharing event drew over 300 attendees, serving as a major platform to showcase Henkel’s latest advancements in adhesive technologies. 

The day was structured around expert-led presentations on essential industry topics, as well as live product showcases that highlighted our diverse portfolio of solutions for the automotive industry. These interactive discussions allowed participants to dive deeper into the applications of our technologies, while technical training sessions provided hands-on learning experiences tailored specially for Toyota Motor Asia. 

One of the standout solutions we're excited to showcase at this event is the Response-Enhancing Damping Structure (REDS), a groundbreaking technology that redefines the driving experience. This marks the first application project for the chassis using Teroson products, approved under the vehicle name Morizo RR by Toyota President Mr. Akio Toyoda. Integrated into the front lower arms of the LBX Morizo RR, REDS enhances control, responsiveness, and handling across a variety of road surfaces. It also effectively dampens noise and vibration, ensuring a quiet, comfortable cabin even during dynamic driving. With REDS, the Morizo RR delivers improved precision, confidence, and a smoother ride, setting a new standard for Lexus vehicles. 

Key Topics and Solutions Highlighted:

New Body Structural Technology and Noise, Vibration and Harshness (NVH) Solutions, ensuring durability and performance, and optimizing final assembly processes. 

New Generation Fire-Retardant Coatings and Solutions,, prioritizing energy efficiency and sustainability, while ensuring robust protection.

Adhesive solutions for automotive body interiors and exteriors, as well as for powertrain, drivetrain, and chassis applications.

Trends, innovations, and solutions by Henkel in E-Mobility, Battery Technology, and Automotive Electronics.

Following the success of the Henkel Innovation and Tech Day in March with Mitsubishi, this event was organized in partnership with Toyota Motor Asia to address their specific needs and managed to capture an even larger audience.

Key takeaways from the event included:

  • A deeper understanding of Henkel's innovative solutions designed for the evolving automotive landscape.
  • Insights into the latest industry trends and technologies that are shaping the future of mobility.
  • Valuable networking opportunities that facilitated connections among industry professionals and experts.

“As a strategy from Toyota Motor Corporation (TMC), Toyota Motor Asia (TMA) is appointed to become Global development hub for Hilux platform and, at the same time, responsible for passenger in the region including ASEAN, ANZ and India. This is one of the best opportunities for Henkel to leverage innovation, knowledge and know-how through the best practice from partnership with Toyota affiliates at global level. As we are moving toward carbon neutrality, we believe that Toyota together with Henkel could foster, hand in hand, to deliver solution in response to global mega trend while Quality, Cost, Delivery and Development (QCDD) could be “Continuously Improvement” so-called “Kaizen” as Toyota way philosophy.”

Automotive Business Team

This collaboration underscores Henkel's commitment to driving innovation and fostering partnerships within the automotive industry. As we look ahead, Henkel remains committed to partnering with Toyota Motor Asia and other industry leaders to tackle emerging challenges, promote positive change, and enhance sustainability in mobility. Together, we will continue to lead and shape the future of the automotive industry.

Contact us

Please fill out the form below and we’ll respond shortly.

There are some errors, please correct them below.
What would you like to request?
This field is required
This field is required
This field is required
This field is required
This field is required
This field is invalid