Digitalization as Essential
‘Digitalization’ is a word used broadly these days. It describes everything from the way we order consumer products on electronic devices to our car-driving experience and the automated efficiency of smart factories. Indeed, digitalization has wide-ranging applications with far-reaching implications. Data-informed eCommerce, predictive AI, 5G and IoT all serve to drive cost optimization, resource conservation, ultra-personalization, and global connectivity, creating value for customers and consumers.
Digitizing operations, communications and customer experiences are vital to Henkel – so much so, in fact, that the company launched a new business unit, Henkel dx, to push the digital innovation envelope and leverage the power of data and analytics across company manufacturing operations, product development, consumer engagement tools and sustainability initiatives.