Automotive Ambitions
Quality is and always has been a dominant benchmark in the automotive industry, driving consumer decision-making and brand loyalty. And, while this is a steadfast metric, other factors such as emission reductions, cost-competitiveness and fuel efficiency also play large – if not equal – roles in vehicle selection. Building automotive components that help OEMs satisfy all of these objectives can be challenging.
As manufacturers strive to reduce CO2 emissions, the transition to fuel-efficient, lighter-weight constructions and the drive to accelerate electric vehicle (EV) production have tier suppliers complying with the integration of lighter alloys such as aluminum and magnesium. Whether it’s a wheel, an engine block, complex transmission parts, a bracket or a cover, every component on the vehicle collectively contributes to cost and environmental standards. Plus, quality and reliability expectations are as demanding as ever.