Adhesives for sustainable hygiene products
From niche to necessity and business opportunity
Safety has always been a key topic in the personal hygiene sector. But consumers are no longer satisfied with products that are only safe for them - they want products that are safe for the environment, too. Sustainability is a global trend and movement that is also becoming increasingly important in personal care.
Whether baby diapers, feminine care or adult incontinence products, consumers all over the world consider sustainability in their products - from production processes and material chioces to sustainable packaging design and end-of-life scenarios:
- 53% of consumers focus on low carbon footprint when selecting a brand*
- 79% consumers choose to purchase products based on their “environmental friendliness”*
- 72% of consumers would pay more for personal care products in sustainable packaging*
- 60% consumers regularly look to minimize household waste*
Your consumers want sustainable hygiene products that meet their needs. Use this as opportunity to strengthen your brand and grow your market share.
*Source: J. Walter Thompson Intelligence: The New Sustainability: Regeneration 2018
